All Possible Futures is published through Bedford Press and will be available on February 12th, 2014. You can preorder a copy today. Read an excerpt from All Possible Futures catalog, below:
On Speculation
Jon Sueda
The premise of All Possible Futures originated in 2003 over a dinner conversation in den Haag, the Netherlands, with the Slovakian designer Peter Bil’ak. Peter had just come from client meetings and told me about several projects he’d presented that he was quite excited about, but unfortunately they had all been rejected. One proposal had been to the agricultural ministry Het Natuurloket. For their official stationery system, he’d presented a database-driven graphic identity instead of a standard logo. The template for each new piece of institutional correspondence would begin with entering the zip code of the addressee into a database, which would generate a printed-out list of all the flora and fauna in that area, aligned flush-left, in his typeface Fedra Sans. Thus, each recipient of printed material from Het Natuurloket would receive a unique description of their local agricultural makeup in addition to the other content of the missive.continue readingcontinue reading